Panel Discussion

Mobile Audio Branding – Spatial Pollution or Good Vibrations?

Panel Discussion

One of Germany’s leading experts on brand strategy Dr. Karsten Kilian, will be moderating the panel discussion themed, “Mobile Audio Branding – Spatial Pollution or Good Vibrations?” at this year’s Congress. Panel members Tapio Hakanen, Russell Jones, Noel Franus, Josh Rabinowitz, Paul Kalbfleisch and Stephen Dewey will discuss their views on new developments and future prospects of building brands on mobile devices and apps by using sound.

Smartphones and other mobile devices have become an essential part of our lives and communication. To what extent are consumers willing to allow brands be part of their mobile life? What are some of the options companies may have to exercise the power of sound and music in building brands on these personal platforms? These are some of the significant issues to be deliberated during an exciting discussion by the expert panelists.

Panelists and Moderation

Josh Rabinowitz (Grey Group, USA)

Noel Franus (Crispin Porter + Bogusky, USA)

Paul Kalbfleisch (USA)

Russ Jones (Condiment Junkie, UK)

Stephen Dewey (Machine Head, USA)

Tapio Hakanen (Nokia, Finland)

Moderation: Karsten Kilian (, Germany)