Julian is author of the book Sound Business, and he has been widely featured in the world’s media. His TED talks on sound have been viewed an estimated two million times: he is one of very few speakers in the world with three talks on ted.com. Julian is chairman of The Sound Agency, a UK-based consultancy that helps clients like BBC, BP, Coca-Cola, Harrods and Waldorf Astoria achieve better results by optimising the sound they make – for example by auditing, defining and creating BrandSound™, or by designing and installing effective and appropriate soundscapes in spaces such as shops, offices and corporate receptions.
Julian Treasure will moderate the congress day and the panel discussion: Audio Branding: Art, Science or the Art of Science?