Creation Process of Sound…

Call for Papers Poster

Particularities and Differences in the Creation Process of Sound Branding by Sound Branders and Other Professional Composers

Evelyn Kreb, Diana Tobias, Stephanie Forge (University of Paderborn)



As a complex interaction of creativity, expertise and various other fac-tors, the creation process of Sound Branding has not been examined so far. This study seeks to unravel the approaches, proceedings and charac-teristic features of professional Sound Branders. To do so, the particularities of the Sound Branding creation process are elaborated by a comparison with the proceeding in the composition of “independent” music, in this case the composition of popular music.