Program 2012

Program 2012

Program 2012 Brochure (PDF)

Enhancing Multisensory Experiences and Brands Through Sound

The Role of Consumer Research in Audio Branding

Audio Branding Barometer 2012

Product-Related Sounds Speed Visual Search

Implicit and Explicit Effects of Music on Brand Perception in TV Ads

Award – Case Study: Nokia

Award – Case Study: Globosat

Award – Case Study: DKSH

Award – Case Study: Renfe

Award – Case Study: Harrods

Award – Case Study: Dell

Award – Case Study: The Linde Group

Panel Discussion: Audio Branding: Art, Science or the Art of Science?

Posters (Call for Papers)

Program 2012 Brochure (PDF)