Call for Papers 2012

The topics of  the 2012 Call for Papers are “Audio Branding”, “Consumer Research”, and “Multisensory Design/Communication”. Accepted submissions will be presented either as a 25 minute talk or as a poster within a scientific forum. After the reviews by the members of the Advisory Board the final selection is as follows:


Product-Related Sounds Speed Visual Search
Dr. Klemens Knöferle
(Crossmodal Research Laboratory, Oxford University)

Implicit and Explicit Effects of Music on Brand Perception in TV Ads
Dr. Daniel Müllensiefen
(Goldsmiths College, University of London)

Poster Presentations

Brand Sounder – A Prototype for a Tool to Provide Objective Design and Judgement Criteria for Sound Logos and Other Brand Sound Elements
Anna-Maria Bartsch (GROVES Sound Branding GmbH/Martin-Luther-University Halle-Wittenberg)

Particularities and Differences in the Creation Process of Sound Branding by Sound Branders and Other Professional Composers
Evelyn Kreb, Diana Tobias, Stephanie Forge (University of Paderborn)

Linking Theories of Emotion-Induction to Applications in Audio Branding
Dr. Hauke Egermann (Audio Communication Group, Technische Universität Berlin)

The Influence of Sound Design in Videogames on Brand Awareness: An Acoustic Branding Study for MLP and the audio consulting group
Patrick Langeslag, Julia Schwieger (audio consulting group, Hamburg), Martin Sinn (Hanze University of Applied Sciences, Groningen)

To the guideline for submissions