Dries Van Noten Radio

 

 

BETTER SOUND 2023 | Category: Audio Marketing

 

Entrant

Sonhouse

 

Abstract

Dries Van Noten is a strong brand, but how do you add the sound layer and translate the brand ID and collections musically in the shops? How do you express a timeless fashion icon that is known for avant- garde aesthetics and stylistic daring? We designed Dries Van Noten Radio: a digital radio station that plays in-store: non-stop, 24/7 worldwide.
 

Description

Dries Van Noten is a strong designer clothing brand, but how do you add the ‘sound layer’ and translate the brand identity and collections musically in the shops? How do you audibly express a timeless fashion icon that is known for avant-garde aesthetics and stylistic daring? We designed Dries Van Noten Radio: www.driesvannotenradio.com. A digital radio station that plays non-stop, 24/7 worldwide in all DVN-shops. Press play and enjoy…a timeless, avant-garde and stylistic daring radio that can be discovered in-store and connects the shops in Antwerp, Paris, Tokyo, Shanghai, Shenzhen, Hong Kong and Los Angeles. Dries Van Noten Radio contains 3000 songs that breathe the brand and gets updated every month with 100 extra songs, forever.

 

Project video