Dehner Audio Branding

 

 

BETTER SOUND 2018 | Category: Audio Branding

 

Entrant

sound-4-brands

 

Abstract

Analysis of brand and guidelines of the brand, creation of sound DNA, followed by comprehensive audio branding. Sound DNA, as basis for current and new campaigns. Hybrid sound branding model for all needs of the brand. Audio branding implemented for touchpoints and campaign.

 

Project description

Detailed analysis of brand and guidelines (symbol –transfer – methodology® – by sound-4-brands) followed by creation and production of sound DNA, followed by comprehensive audio branding. Sound DNA is designed to be future-proof, it serves as basis for current campaigns and for the new campaign. A hybrid sound branding model was used to cover all needs of the brand. The audio branding was implemented for touchpoints and campaign, tv, radio, streaming/youtube, social media, instore radio, customer. contact center

 

Video TV campaign