Alexander Wodrich

Alexander Wodrich

Alexander Wodrich is the founder of why do birds. After completing his degree in business, he started his career at the advertising agency Wunderman in Frankfurt. He went on to work as a brand consultant for MetaDesign, where he advised clients such as Audi, DHL, eBay, Allianz, and Lufthansa. In 2007, he became the head of sound branding and a member of the MetaDesign management board. He is also a lecturer at various universities, as well as a frequent speaker at conferences. In his spare time, he is a musician and composer.

Presentation: Award Case Study – Wiener Linien