The Audio Branding Awards were given to the most impressive case studies presented at the Audio Branding Congress 2015, taking place in Berlin. Before the congress, an excellent jury had selected the best case studies from many submissions.
These top cases were presented on Award Day, May 28th, 2015. Next to the three categories GOLD, SILVER and BRONZE awarded exclusively by the expert jury, there was an additional AUDIENCE award chosen by popular vote of the event participants.
GOLD: Wiener Linien – Public transport of Vienna. Agencies: SOUND STRATEGY / why do birds (Austria / Germany)
SILVER: French Open – Tennis Tournament Roland Garros. Agency: Sixième Son (France)
BRONZE: Fruttare – Ice cream by Unilever. Agency: CORD Worldwide (UK)
AUDIENCE AWARD: Wiener Linien – Public transport of Vienna. Agencies: SOUND STRATEGY / why do birds (Austria / Germany)
The honoured works show that Audio Branding applications are becoming more comprehensive and sophisticated and vary between function and aesthetics. Classic marketing communications and live communications can hardly be imagined without Audio Branding nowadays and digital channels are increasingly being integrated.
