Audio Branding Congress 2012 Program

The main themes of the conference were the importance of measurement; the breadth of tools and audio expressions now being deployed globally; the value of academics and practitioners collaborating and communicating; and a note of caution in the use of music in public places – often counterproductive, according to the research.

A highlight of the day was the 2012 Audio Branding Award. Seven finalists each presented for 20 minutes in the afternoon session, showcasing the best of audio branding practice around the world. The finalists included Dell, Nokia, Spanish national train operator Renfe and Brazilian TV network Globosat. Previously, the morning had seen high-level academic presentations including Professors Charles Spence (on crossmodal effects) and Nancy Pucinelli (on measuring the impact of sound).