Audio Branding Award 2012

Submissions for the Audio Branding Award 2012 came from all over the world (including Germany, UK, USA, Brazil, Spain, India, Denmark, Finland, Switzerland) and competition was intense. The panel of six eminent judges selected seven cases as finalists.

Each of the finalists presented their case during the Audio Branding Congress 2012, and the Gold, Silver and Bronze awards were chosen on the day by a live vote among the Congress participants.

GOLD: Harrods – Agency: The Sound Agency (UK)

SILVER: DKSH – Agency: kleiner und bold (Germany)

BRONZE: The Linde Group – Agency: amp (Germany)

Jury Evaluation Criteria

Concept and Approach
  • Innovative approach
  • Detailed and comprehensive concept
  • Market research
Criteria for Audio Branding Elements
  • Brand/Product relation
  • Distinctiveness
  • Memorability
  • Flexibility (creative and technical)
  • Aesthetic quality
Implementation/Production
  • Manuals/Brand sound guidelines
  • Production quality
  • Applications
  • Touch points
Effectiveness/Monitoring
  • Brand recall
  • Brand awareness
  • Brand image
  • Monitoring/market data