MassiveMusic, Amsterdam, The Netherlands
Michiel is Head of Sonic Branding & Broadcast Design within MassiveMusic in Amsterdam. He talks with brand managers, marketing managers and creative directors and he always asks them the same question: Do you know what your brand sounds like? Besides Michiel is the lead singer and guitarist of his band Behave. Behave won several Dutch Awards and appeared on national radio and TV. After scoring a modest hit (#48) in 2006 Behave is now recording their second album.
Presentation: What Does Amsterdam Sound Like?