Institute of Marketing, University of St.Gallen, Markenlexikon.com
Karsten Kilian has built up the most-respected website on brand management in the German-speaking world: Markenlexikon.com. He studied marketing and international management in the MBA program at the University of Florida and received his graduate degree of a Diplom-Kaufmann (equivalent to an MBA) at the University of Mannheim.
He then worked several years as a consultant for Simon-Kucher & Partners in Bonn, before starting an extensive research project at the University of St. Gallen. Karsten has been a university lecturer in Germany and abroad for more then seven years now. He is author of more than 40 book contributions and professional articles. Karsten advises medium-sized companies on their brand strategy, he regularly conducts management seminars and frequently speaks at national and international marketing conferences.
Karsten Kilian will moderate the panel discussion: What Will the Car of the Future Sound Like?