Cornelius Stiegler has studied Communications for Business and Society with a focus on strategic marketing and communication science at the Berlin University of the Arts. Having worked in the advertising industry and for the German Federal Press Office as well as the University of the Arts’ sound studies program, his diploma thesis focuses on client communication in the sound branding industry and new ways of modeling the communicative relationship between client and agency.
As a trained pianist and vocalist he brings both his passion for music and his expertise in strategic communication and research to the field of sound branding. Cornelius Stiegler also is author of the Corporate Sound Blog (German language): www.corporate-sound-blog.com .
Presentation: Sound Communication – Towards a new understanding of briefing communication in the sound branding process