Audio Branding Award 2013

 

The Audio Branding Award was presented to the three most impressive case studies showcased at the 2013 Audio Branding Congress, taking place in Moscow on November 28th. An excellent jury consisting of last year’s nominees selected the six best case studies in the field of audio branding. These top six cases were presented at the 2013 Congress. Next to the three categories GOLD, SILVER and BRONZE awarded exclusively by the expert jury, there was an additional AUDIENCE award chosen by popular vote of the Congress participants.

Winners

Finalists

Case Submissions

Award Jury

Selection procedure in detail

 

Jury Evaluation Criteria

• Innovative approach
• Detailed and comprehensive concept
• Market research

• Brand/Product relation
• Distinctiveness
• Memorability
• Flexibility (creative and technical)
• Aesthetic quality

• Manuals/Brand sound guidelines
• Production quality
• Applications
• Touch points

• Brand recall
• Brand awareness
• Brand image
• Monitoring/market data

 

Conditions of Participation

 

Requirements for Contributions

• Case study must be a project from the field of audio branding.
• The project should be innovative and set new standards.
• The presenting individual, brand, or agency has been primarily responsible for conception and realization.
• The ideal case study includes a project presented by both representation of brand and agency.
• The presentation must include description of project’s approach, tasks, and results.
• All submissions and presentations are to be presented in English.
• The case study was not submitted previously to the Audio Branding Award.
  
• Multiple case studies may be entered, but only one case per entrant can be selected for presentation.