Prof. Dr. Karsten Kilian is one of Germany’s leading experts on brand strategy. With Markenlexikon.com he has built up the most-respected website on brand management in the German-speaking world. After his graduate business studies at the University of Mannheim and the University of Florida, Karsten worked several years as consultant for Simon-Kucher & Partners (Prof. Dr. Hermann Simon, author of “Hidden Champions”). He received his Ph.D. from the University of St. Gallen for his research on brand personality.
Karsten has been consulting medium-sized businesses with regard to brand strategy for more then ten years now. He is the author of more than 50 publications on brand management and a senior lecturer at universities in Germany and abroad. He is the moderator of several brand conferences and a frequent keynote speaker on brand leadership at national and international marketing conferences.
Karsten Kilian will moderate the panel discussion: Mobile Audio Branding – Spatial Pollution or Good Vibrations?