Managing Director, soundlounge
In 1980 Ruth Simmons opened the doors as Songseekers International, one of the first companies in Europe to address the complexities of licensing copyright music for advertising. The company was rebranded to soundlounge in the mid 90’s – and now operates as a full music agency. Over the last five years, Ruth and her team have developed processes that measure the effectiveness of music, the brand fit and the Music Equity™ – measurable values that affect a brand’s ROI. soundlounge have enrolled the help of leading marketers, market research experts and behavioural psychologists to really look at and understand the elements that affect a brand’s music performance. Ruth is a professional speaker and was nominated as a Fellow of the Royal Society of Arts in recognition of her “out of the box” thinking about the role of music, protecting its integrity and the impact that music has on behaviour.