Adrion Porter is the Founder and Chief Engagement Officer at FusionFlow Media, an audio branding and marketing consultancy. His focus is helping brands establish a distinctive identity, engage effectively across media platforms, and break through the marketplace clutter using the emotional power of music and sound. With over 15 years of marketing leadership positions for different companies, Adrion has always wanted to combine his strong passion for psychoacoustics and music with his brand strategy expertise. His mission now is to elevate audio as an essential asset for brand equity and engagement.
Before establishing FusionFlow Media, he recently served as Senior Director, Consumer Marketing for Cartoon Network at Turner Broadcasting, where he oversaw brand management plans for various entertainment franchises. Previously, Adrion was Director of Brand and Market Development at HBO, where he led marketing efforts for both Cinemax and HBO Latino. He also managed customized marketing campaigns for shows such as The Sopranos, Sex In The City, and The Wire. Prior to joining HBO, Adrion worked for Citigroup, where he helped launch their new online auction payment service, and also managed brand marketing initiatives for Citi Cards.
Adrion holds an MBA from Vanderbilt University, and a Bachelor’s of Business Administration from University of Memphis. He also blogs about his thoughts on audio branding and other interests on his personal website at www.adrionporter.com. A passionate speaker, he enjoys talking to audiences about a variety of topics, including the power of sound, emotion, and brand strategy.
Panelist: Audio Branding: Art, Science or the Art of Science?