Before Pushing ‘Play’: Audio Branding in Russia

Speakers: Vladimir Kozlov (DigiSky), Elena Lebedeva (O’STIN)

Abstract

The main goal of the presentation is to help the audience gain insight on the current state of the audio branding industry in Russia. Vladimir Kozlov will share general facts of the audio branding industry in Russia from a sound agency point of view. He will cover features, the state and the future of the industry in Russia. Elena Lebedeva from the fashion brand O’STIN will present the client’s point of view. What do Russian clients understand through audio branding? What do they expect from audio branding agencies? And what objectives do they pursue by the conscious use of sound, silence and music in branding context?