CSR (Corporate Social Responsibility) forms the backbone of the value system of any organisation. And for a successful CSR initiative, it is crucial that there be organizational participation at all levels, right from envisioning to structuring to execution.

To this end, Elephant Soundsense believes that music can be a great medium to bind the people in an organisation with its CSR objectives. Deepening the sense of belonging and ownership while realigning with the core values of the organisation. The biggest challenge, of course, was to make the whole process accessible to people across multiple locations and functions.

The workshops involved a logical sequence of steps, which included creating awareness about the ‘Godfrey Phillips India (GPI) Bravery Song Competition’ through posters/intranet/Facebook. The second step involved holding workshops across different offices across the nation.

The Anthem thus produced may have a variety of uses like organizational caller tune / ring tone, tool for induction programmes and presentations amongst others. The creation of anthem in this way allowed for inducing active participation from the members of the organization in a fun-filled manner, help realizing the goal of CSR vision being close to the organizational goals and ethos.