An excellent jury had selected six best case studies from many award submissions before the congress. These top cases were presented at the Audio Branding Congress 2013. Next to the three categories GOLD, SILVER and BRONZE, awarded exclusively by the expert jury, there was an additional AUDIENCE award chosen by popular vote of the Congress participants.
GOLD: Emporia – Shopping mall in Malmö. Agency: Radja, Sweden
SILVER: Iguatemi – Shopping mall in Porte Alegre. Agency: B Sound Thinking, Brasil
BRONZE: MetrôRio – Subway system in Rio de Janeiro. Agency: Zanna Sound, Brasil
AUDIENCE AWARD: MetrôRio – Subway system in Rio de Janeiro. Agency: Zanna Sound, Brasil
Kai Bronner, Managing Partner at the Audio Branding Academy, commented on the jury results: “Our international expert jury chose three very complex projects. Music, sound and silence are not only used for marketing purposes but also serve as customer information and as optimisation of the sound ambience in public spaces. Exemplary audio branding projects like these contribute to the acoustic revaluation of our environment and show us the enormous benefit of strategic sound concepts.”
